While understanding the current market is important, so is predicting future trends. Currently, China’s per capita coffee consumption is only at five cups per year, whereas the U.S. is at 400 cups per year and countries in Europe like Norway and Sweden are above 1,000 cups per year. Luckin Coffee (OTC:LKNC.Y) is betting that Chinese consumers will drink more coffee. other apps, allowing users to shop online, pay bills, and video call someone. Additionally, a significant portion will be students returning from studying in countries such as the UK, Canada, and Australia, who want to maintain the coffee drinking habits they’ve established abroad. Perfect Daily Grind » Entering China’s Emerging Coffee Market. Credit: Ocean Grounds Coffee. Coffee Market in China China is going to be the largest coffee market in the world by 2025 and almost reach 300 billion yuan (about $42.3 billion) by 2020. Alibaba-backed e-commerce platform Tmall says the online sales numbers are even more impressive. Additionally, a, will be students returning from studying in countries such as the UK, Canada, and Australia, who want to maintain the coffee, By being willing to pay more, this age group is helping specialty coffee emerge as an industry. While this has been the trend over the past few decades, another is occurring as urban youth acquire more expensive tastes. Between 70% to 80% of the coffee, market is concentrated in the Southern cities of China i.e. However, it has been postponed due to the Coronavirus outbreak. Instant coffee was popular in China until. Felipe tells me, “Their purchasing power is quite significant. Other newcomers are ambitiously expanding. In 2018, the first International Specialty Coffee Expo and Forum took place; showcasing the Yunnan region’s varietals to international roasters and importers, and educating local industry professionals with talks and seminars. SHANGHAI, Nov. 17 (Xinhua) -- McDonald's coffee brand McCafe has announced a plan in Shanghai to invest 2.5 billion yuan (about 381.6 million U.S. dollars) in its coffee market in China in the next three years. Felipe explains that “Chinese…consumers greatly welcome fermented notes, as various styles of Chinese food have fermented dishes or condiments”. For insight into this market, I spoke with Felipe Cabrera, Director of Wholesale Coffee at, , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Starbucks later seized on the warming of China's outpaced recovery to continue its store-opening plan. Recent years have seen a surge in coffee consumption that has grown to double digits. By being willing to pay more, this age group is helping specialty coffee emerge as an industry. WeChat differs significantly from other social media platforms as it can connect with 85 000 other apps, allowing users to shop online, pay bills, and video call someone. China might be the fourth-largest country in the world and have the largest population on earth, but it has one of the world’s lowest coffee consumption rates, with citizens consuming an average of just one cup a year. The per capita consumption in China may seem small, but the consumption growth momentum in the country is remarkable. A domestic coffee supply chain giant called Milan Gold has also decided to join the battle for the retail market. "Chinese now can consume 14 billion cups of coffee per year, with instant coffee accounting for 63 percent of it. Coffee: A Status Symbol On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019.This means Luckin is on track to surpass Starbucks not only in number of stores, but also in the number of cups of coffee sold. 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