Most millennials have wedged themselves onto the property ladder, or have aspirations to do so eventually. "Snowflakes," "phone zombies," "binge gamers" and "me me me millennials" are the focus of the British army's latest recruitment campaign. S e a r c h. R e l a t e d A r t i c l e s S o m e t h i n g D i f f e r e n t. Search Menu Social. The Army is targeting 'snowflakes', 'selfie addicts', 'binge gamers' and 'phone zombies in its latest recruitment campaign aimed at millennials. Targeting all backgrounds is a pronounced yet unspoken message across the messages. Katie Mettler. Linda Givetash is a London-based producer for NBC News. according to a 2015 report by the British government. Selfie addicts: Your army needs you and your confidence. That's a compliment too. The campaign states that the army could use the “compassion” of “ snowflakes ”, the “self-belief” of millennials, the “confidence” of selfie takers, and the “focus” of phone zombies. Brexit Day 2020: When is the UK due to leave the EU and how will it happen? Anyway, this has to stop. In January 2019, the British armed forces broke with the convention of aiming to recruit those candidates who are naturally drawn to the military by trying to attract “snowflakes”, self-obsessed millennials, and those addicted to gaming and their mobile phones. Generation Snowflake is a term used to describe Millennials who exemplify a specific set of traits that set them apart as “snowflakes.” This term was first featured as slang in the 1996 novel Fight Club authored by Chuck Palahniuk. 2 years ago | 53 views. 4 Ways To Manage Millennials In The Military. This had never been seen before in society or in the business world. In January 2019, the British armed forces broke with the convention of aiming to recruit those candidates who are naturally drawn to the military by trying to attract “snowflakes”, self-obsessed millennials, and those addicted to gaming and their mobile phones. British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' In New Recruiting Campaign The advertisements attempt to rebrand negative stereotypes about younger generations as … This video content is no longer available, To watch The Telegraph's latest video content please visit, You need to be a subscriber to join the conversation. The video game Fortnite is considered the most popular computer game ever made and is currently thought to have over 200 million users. For today’s millennials, who came of age around the early 2000s, the charge of “snowflake” has been attached to criticise their perceived sensitivity. If only I could type an interrobang I'd win snowflake punctuation top trumps, it even sounds a bit like 'terrorist' and an explosion. Even if others don't.". Library. Follow. UK army releases 'snowflake' ad for millennials More The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including "snowflakes" and "selfie addicts." Army campaign targets 'snowflake' millennials. The real problem. The posters riff off the iconic WWI army ads, but now feature “snowflakes”, “selfie addicts”, “binge gamers” and “me me me millennials”. Now, the British Army is reviving the historic slogan - with new faces and messaging targeting millennials and Gen Z. Dear "snowflakes", the army needs you "and your compassion". Army campaign targets 'snowflake' millennials 3 January 2019 The Army has unveiled its latest recruitment campaign - with posters targeting "snowflakes", "millennials" and "selfie addicts". The three adverts tell the stories of individuals whose perceived weaknesses are seen as strengths by the Army. Trying hard not to be the man my cat thinks I am. British Army's new recruitment drive targets 'me me me millennials, phone zombies and selfie addicts' in bid to make up falling soldier numbers 29 Nov 2020 #10,566 Evdhimong said: And? 4. 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